{"id":225,"date":"2019-06-08T08:00:49","date_gmt":"2019-06-08T08:00:49","guid":{"rendered":"http:\/\/ajayfry.com\/?p=225"},"modified":"2019-06-08T03:08:27","modified_gmt":"2019-06-08T03:08:27","slug":"the-magic-of-e3","status":"publish","type":"post","link":"https:\/\/ajayfry.com\/index.php\/2019\/06\/08\/the-magic-of-e3\/","title":{"rendered":"The Magic of E3"},"content":{"rendered":"\n

I can\u2019t remember the first time I heard about E3, but like The Great Pyramids, DisneyLand or the Moon, I presumed it would remain in my imagination as somewhere and something I\u2019d only ever dream of visiting. (Yes, I\u2019ve dreamed of going to the Moon. Still do. Stop snickering.)<\/p>\n\n\n\n

\"Ajay
Just outside of E3 2016<\/figcaption><\/figure>\n\n\n\n

But my E3 dreams were realized back in 2010. A few weeks before the event, my producer Cameron told me to get ready because we were going to E3. I was somewhat stupefied. Suddenly I was actually going to E3, the perfect place to celebrate my 27th birthday.
<\/p>\n\n\n\n

2010 was a great year for an E3 n00b. Microsoft partnered with Cirque Du Soleil to unveil the Kinect for the Xbox 360. (If you\u2019re old school like me, you\u2019ll remember it was originally codenamed project Natal) There was a huge pressline ahead of the giant presentation. Stars like Christina Hendricks, Billy Crystal and that guy from that thing walked the carpet. <\/p>\n\n\n\n

Honestly, it was almost ten years ago now and I can only remember those two along with the unforgettably magnificent presentation and how special it felt to be there. Walking out of the event I was in a mystified daze. I was dazzled. Then, like something out of a dream a youtube personality I had a secret crush on just happened to be standing there next to me at the very same street corner. (No, I\u2019m not going to say who, but I\u2019d like to believe that if I was single, I\u2019d have mustered up the courage to talk to her.)

Suffice to say, the spectacle of the presentation, along with the following fancy rooftop party where we got to rub elbows with celebrities while trying this innovative new technology (which never really caught on,) solidified in me a real sense of just how magical E3 can be.<\/p>\n\n\n\n

\"\"
It’s incredibly difficult to look cool while playing the Kinect. Obviously, I somehow managed to succeed.<\/figcaption><\/figure>\n\n\n\n

Of course, the show floor itself is less \u201cmagic\u201d and more electrified mechanized mayhem. I\u2019d already been to San Diego Comic Con, so I\u2019d had a taste of American excess, but E3 is on another level. It has the biggest screens you\u2019ve ever seen, the loudest speakers you\u2019ve ever heard and of course the purpose for the entire event: playable demos for an unimaginable amount of exciting new games.<\/p>\n\n\n\n

One of my first years at E3, as we were setting up in the Xbox booth, I pointed out to our shooter Andy that Steven Spielberg had just arrived. Spielberg! The man behind so much childhood wonder was now just steps away. Andy started rolling before the words finished leaving my mouth. Then he deftly followed Mr. Spielberg into a private meeting room. In the footage (which is sadly locked up in storage somewhere in Barrie) you can see the hilarious moment where everyone turns to give Andy a confused look. Before they could even ask, he was out the door and returning to us with a big smile on his face. \u201cI got the shot.\u201d Magic.<\/p>\n\n\n\n

\"\"
Andy & Cameron at E3 2010<\/figcaption><\/figure>\n\n\n\n

Over the seven years I covered E3 for Innerspace the magical memories continued. I spotted a childhood hero, Ed Boon, on the show floor and Shigeru Miyamoto in the Air Canada lounge (we even swapped Mii\u2019s on our 3DS\u2019s). I interviewed Reggie, Phil Spencer and countless folks who create the games and experiences that have added magic to the lives of gamers the world over.<\/p>\n\n\n\n

\"Miyamoto
Miyamoto in the Air Canada lounge & me with Reggie Fils-Aim\u00e9 at E3 2016<\/figcaption><\/figure>\n\n\n\n

The Friday after E3 in 2014, the Disney Interactive team took a group of us Canadian media-types to Disneyland. Somehow, in a roundabout way, E3 had taken me to Disneyland. I had such an amazing day there that I decided to take my girlfriend at the time, Zaira, to Disney World for our two year anniversary, AND that it would be the perfect place to propose. (I went full cheese!) Thanks again E3. I wonder how\u2019re you going to get me to the moon next.<\/p>\n\n\n\n

\"\"
Donald Duck, Zaira & Me on the day I proposed at Disney World in 2014.<\/figcaption><\/figure><\/div>\n\n\n\n

Even when things went wrong, E3 was still pretty great. One year we had an interview somewhere inside the Staples center. We didn\u2019t know where exactly but as we waited we got to walk around in the gigantic entirely empty and dead silent arena. It was surreal. Was it that same year when I missed my connecting flight home and ended up starting my birthday at an IHOP attached to an airport hotel in Atlanta? Maybe? It wasn\u2019t so fun then, but it\u2019s a funny story to tell alongside many others that are better told over drinks than posted on the Internet.<\/p>\n\n\n\n

\"\"
Cameron & #HotMike inside the vacant Staples Centre<\/figcaption><\/figure>\n\n\n\n

Five days after InnerSpace was cancelled last May I emailed the press team at E3 requesting a reissue of my press badge. I explained that my show had been cancelled and I’d lost access to my email & the barcode for my badge, but I might be able to attend independently. They told me they\u2019d need documentation proving that I was working with a new organization that meets their minimum press requirements.<\/p>\n\n\n\n

Oops. My mistake for being honest.
<\/p>\n\n\n\n

So, last year was the first E3 I\u2019ve missed in almost ten years.<\/p>\n\n\n\n

\"\"
Feigning exhaustion at E3 2015<\/figcaption><\/figure><\/div>\n\n\n\n

While I feel weird to keep writing about InnerSpace\u2019s cancellation (I know, it\u2019s been a year now, and I\u2019m moving on) it has been reassuring to see folks defending Kit Harrington\u2019s recent wellness retreat. To paraphrase one comment I saw online: \u201cIf you left a job you\u2019d been doing for ten years you wouldn\u2019t be in great shape either,\u201d that comment alone made me feel a whole lot better about how I\u2019ve been handling the ups and downs of funemployment.
<\/p>\n\n\n\n

Back in April I started wondering about going to E3 again this year and how to make that happen. I knew I wouldn\u2019t qualify for a press badge but I sent some emails to a few folks looking for guidance. I had some meetings and replies but it looked like it just wasn\u2019t going to happen this year.
<\/p>\n\n\n\n

Then, weeks after giving up on the idea, a Nintendo Canada rep emailed to offer two gamer badges.
<\/p>\n\n\n\n

\"Ajay
Mario Kart will always be a favourite.<\/figcaption><\/figure>\n\n\n\n

It\u2019s funny how overwhelming it can be when you finally get that thing you\u2019ve been wanting for a long time. Suddenly the reality that I could go to E3 was before me and I was overcome with anxiety. \u201cShould we go? It\u2019s going to be so expensive & I don\u2019t have a job. What am I really going to do there?\u201d
<\/p>\n\n\n\n

I\u2019m still anxious about the cost, unsure about what exactly we\u2019re going to accomplish, and potentially unprepared for the kind of self-promotional networking I need to be doing while we are there.

But.

We are going.
<\/p>\n\n\n\n

So big thank you to Nintendo Canada for the passes (They\u2019re not cheap). Thank you to Xbox Canada, Ubisoft and Activision for continuing to work with me, and to the team at Squad for letting me continue to do something I\u2019m good at (talking on camera about my geeky passions.)<\/p>\n\n\n\n

Finally, thank you for reading this blog and supporting me through this time of flux in my career.<\/p>\n\n\n\n

I\u2019d like to conclude by telling you what to expect from me at E3 this year, but all I know for sure, regardless of anything else, is that it\u2019s going to be magic.<\/p>\n\n\n\n

\"\"
With my buddy Link at the Nintendo Booth. E3 2016.<\/figcaption><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

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